Senior Campaigns Officer (External Communications/Marketing) job at Wembley Full Time NEW

Positive Employment is currently recruiting for a Senior Campaigns Officer for our client, a local government organisation based in Brent, London.

The successful post holder will contribute to the delivery of the Corporate Communications Strategy. Enhance and protect the reputation of the organisation, driving demonstrable improvements in the way the organisation reaches, engages and influences key audiences, including residents, partners and stakeholders.

Plan and deliver impactful, integrated behaviour change campaigns that deliver against corporate objectives, working collaboratively with communications colleagues and relevant services.

Offer sound communications advice to officers and elected members, building productive working relationships and deputising for Campaigns Manager and Press, Channels & Content Manager as required.

This role is a temporary contract with an initial contract length of 2 months with the possibility to extend. This role is hybrid working 2 days in the office, 3 days working from home.

Duties and Responsibilities but not limited to:

• Give sound communications advice to colleagues across this organisation, including senior leaders.
• Build and maintain a network of internal contacts to maximise the ability of the corporate communications team to proactively identify areas where its expertise could add value.
• Design impactful, integrated marketing campaigns with clearly defined objectives. Draw on principles and techniques from marketing and behavioural science and devise creative concepts to ensure cut-through with target audiences, taking advantage of owned, earned and paid channels.
• Advise, guide and influence colleagues, elected members and partners to ensure plans are credible, deliverable and represent value for money.
• Deliver planned activities to a high standard, monitoring the impact of various approaches and learning/adapting as needed. Ensure the reputation of this organisation is enhanced and protected, mitigating any reputational risks as needed.
• Proactively seek out opportunities to work more effectively across teams and partners, to deliver key corporate and campaign messages to target audiences, and to drive greater consistency of this organisation’s brand and tone of voice.
• Write timely, engaging content, including press releases, opinion pieces, news stories, magazine articles, e-newsletter items, social media posts, and website copy.
• Produce multimedia content, including filming and editing videos, taking photos, and interviewing case studies. This will involve travel across the organisation’s operational area.
• Brief designers and videographers as needed with clear, creative briefs.
• Manage campaign budgets, ensuring costs are kept within an agreed envelope and tactics represent good value for money.
• The Campaigns Officer will be required to work occasional evenings and weekends to cover events and other activities. They may be asked to join the rota for the organisation’s out-of-hours media service depending on the needs of the service – this involves responding to media calls, checking urgent emails, formulating responses with officers and senior communications staff and, if required, being aware of major developments on social media and drafting briefings.

Personal Requirements:

• Relevant professional communications qualification in marketing or related communications field.
• A proven track record of working successfully in corporate communications, marketing or digital communications.
• Knowledge of behaviour change and marketing principles, as well as effective communications across digital and social media platforms.
• Knowledge of how to use data to inform campaign planning, as well as how to measure and evaluate the performance of a campaign (the OASIS model).
• An understanding of issues relating to communication within local government.
• Experience working in communications or marketing, with experience of creating campaigns that change behaviour.
• Track record of developing and sustaining effective professional relationships, influencing and collaborating across teams.
• Experience of identifying new and driving existing marketing initiatives.
• Significant track record of managing campaigns to deliver agreed results and meet agreed deadlines.
• Experience using smart phones to create high quality short videos and photos.
• Demonstrable experience of using content management systems, Microsoft packages, and image/video editing software.
• Ability to identify and manage confidential and sensitive information and to operate with professionalism and integrity.
• Demonstrably good oral and written communication skill.

Working Hours: 36hrs / Monday – Friday

Pay: £31.35 per hr

Please note this role is within the scope of IR35.