Our client is seeking a detail-oriented MarTech & Web Analytics Specialist with strong hands-on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement.
This hybrid London-based role sits at the intersection of marketing, analytics, and engineering, ensuring accurate, scalable, and compliant tracking across web, mobile, landing pages, campaigns, and international markets.
The Role
Our client, a leading organisation within the iGaming and online entertainment industry, is looking for a MarTech & Web Analytics Specialist to join their growing marketing team.
This role is ideal for a technically minded marketing professional with strong experience in web analytics, tag management, digital tracking, Google Tag Manager, Google Analytics, consent management platforms, and campaign measurement
The successful candidate will be responsible for managing and maintaining digital marketing tracking across web and mobile properties, ensuring data accuracy, supporting marketing performance measurement, and helping teams make informed decisions through reliable tracking implementation.
Reporting into the Senior Marketing Analyst, you will act as a key liaison between marketing, analytics, product, engineering, and external technical teams. You will help ensure tracking requirements are clearly understood, correctly implemented, thoroughly tested, and accurately validated.
This is a hands-on role suited to someone who is proactive, detail-oriented, technically confident, and comfortable working across both technical and non-technical teams.
Key Responsibilities
Tracking and Tag Management
As the MarTech & Web Analytics Specialist, you will be responsible for:
Tracking Maintenance and Troubleshooting
You will also be responsible for:
Front-End Development Support
This role will also support campaign and landing page delivery by:
Cross-Team Collaboration
You will work closely with internal and external teams, including:
Key collaboration responsibilities include:
What We Are Looking For
?Advantageous Skills
Personal Attributes
Benefits
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