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Full job description
About Crunch:
Crunch is a multi-award winning Software as a Service (SaaS) company, born in the heart of Brighton with a brilliant team of 110, and over 40,000 users of our software.
Crunch isn’t your typical online accountancy firm. We’re a grassroots business built from the ground up, facing the same challenges as our clients. Since 2009, we’ve empowered thousands of small and medium sized businesses to take control of their finances with our simple, effective software, which includes real accountant support. Crunch takes the stress out of accounting, so our clients can focus on doing what they love!
We have an exciting new permanent, full-time Email Marketing Executive role in our Marketing team!
About the role:
We’re looking for an exceptional email marketer, who will use Salesforce Marketing Cloud to power our customer communications, can demonstrate a passion for writing compelling copy, and can skilfully map out engaging customer journeys.
Role responsibilities:
You’ll own the day-to-day execution of our email, nurture and lifecycle marketing campaigns. Working closely with the wider marketing team and key stakeholders across Crunch, you’ll deliver reactive and proactive updates, alongside automated journeys that engage, inform, and convert leads into customers.
Copywriting & Creative Strategy
- Craft high-converting email copy, punchy subject lines, and irresistible Calls to Action (CTAs) that make viewers take notice and act.
- As a Brand Guardian, review all outgoing content to ensure it meets best practice, aligns perfectly with Crunch brand guidelines, and meets stakeholder expectations.
Campaign Execution & Journey Mapping
- Design, build, and champion email nurture journeys to optimise lead to sales conversion.
- Review and own the comms customer journey, ensuring our customers see the best information and offers at the right time to meet their needs. Ensure a streamlined client/lead journey, without ‘bombarding’ with emails.
- Help optimise and expand our use of Salesforce Marketing Cloud’s full functionality, refining our processes to include SMS and WhatsApp within the customer journey and driving Omnichannel growth.
- Act as the in-house champion and overall owner of our operational email marketing campaigns, ensuring data segmentation and template personalisation reach the right audiences.
Data, Analytics & Collaboration
- Track performance and obsess over the data. Analyse key metrics (open rates, click through rates, actions taken, and resulting sales) to measure success and continuously iterate through A/B testing.
- Build strong relationships with key stakeholders including Marketing, Service Operations, Finance, and Product teams to ensure critical customer updates or sales add-ons are sent at the perfect moment – creating cut through.
- Manage projects and ensure awareness of email timelines across key stakeholders and departments. Anticipate potential issues impacting email scheduling. Set realistic timescales for delivery and proactively realign if there are unforeseen changes.
Compliance & Risk
- Keep up to date with the standards of the UK GDPR / Data Protection Act, and specifically PECR regulations, ensuring all planned marketing activities minimise business risk.
About your skills and experience:
Essential:
- A creative spark and exceptional copywriting skills. You know what ‘great’ looks like and how to balance helpful information with persuasive and impactful sales copy.
- Proven experience building automated email nurture flows, managing audience segmentation, and utilising dynamic content.
- A data-driven mindset, comfortable with data and analytics, using insights to tweak copy, layout, and timing for better performance.
- Experience with Salesforce Marketing Cloud and CloudPages is ideal. Or alternatively, experience is welcome with other automation platforms (such as HubSpot, Klaviyo, ActiveCampaign, Dotdigital) and you have a sound understanding of dynamic email logic.
- Confidence in writing and editing SQL to build audiences for marketing comms based on data in Salesforce.
- Highly organised and proactive, with the ability to manage timelines and collaborate with multiple departments for campaign sign-offs.
Desirable:
- Previous experience of working in a Software as a Service (SaaS) business.
- Knowledge of the accounting, finance, or fintech industry.
What you’ll get in return:
We’re very proud of our collaborative and inclusive working environment – you’ll be working as part of a fun and vibrant team, with a whole host of fantastic company benefits!
These include:
- A competitive basic salary in the range of £33,000 to £40,000 per annum, depending on experience.
- Fully remote working in the UK to give you a great work-life balance, with no more than a quarterly meet up as required and occasional travel for team meetings.
- 33 days holiday a year (including bank holidays) – plus an extra half day off on your birthday.
- Long service gift awards plus extra holidays for 5, 10 and 15 years’ service.
- Workplace pension scheme with Scottish Widows after qualifying service period.
- Private Medical Insurance after qualifying service period.
- Life assurance (4 x salary) from day one of employment.
- Employee Assistance Programme (EAP).
- One paid volunteering leave day per year.
- Enhanced pay for parental and family leave.
- Shopping and insurance discounts with Crunch Perks via Boostworks.
- Employee ‘refer a friend’ scheme (clients and candidates for jobs at Crunch).
- Company funded social events.
Other information:
- This role is open to applicants with the right to live and work in the UK.
- Please note that we’re unable to offer sponsorship to overseas candidates.
- The usual working hours are Monday – Friday, 09:00 – 17:30.
- You need to be able to work from home in a comfortable, private environment, with a solid internet connection (a minimum of 10-12 Mbps upload speed) and a suitable desk and chair.
- We’ll provide you with all the IT equipment you need to get set up before you start with us – so there’s no need to supply your own.
We’re exploring the use of AI and automation tools to streamline parts of our hiring process (such as CV processing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
If an applicant discloses any disability or learning difficulty, we will endeavour to provide reasonable accommodation to participate in the interview(s), which are usually carried out remotely on video calls. If you consider yourself to have a disability or learning difficulty and would like to discuss additional support available, please let us know.
Crunch is committed to equal opportunities in every aspect of our company and the community, embracing and promoting a diverse and inclusive environment for our team members, those who apply to work for us and our client base, without exception.
We believe that the key to our success is our people, we value the contributions and experiences of all who make up our community. Supported by our company policies and procedures, we will take every possible step to ensure that no person will suffer direct or indirect discrimination on the grounds of ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, age, neurodiversity or disability status.
Crunch reserves the right to perform pre-employment checks using a designated third party partner on all successful applicants for roles at Crunch, (including but not limited to): Right to Work in the UK verification, DBS check, address check, employment references and UK credit checks. Candidates will be informed of the requirement for these by Crunch in advance of these being completed.
No recruitment companies or agencies please as we’re unable to accept unsolicited CVs for our vacancies.
Pay: £33,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company pension
- Private medical insurance
- Work from home
Application question(s):
- Do you have experience of using Salesforce Marketing Cloud or a similar system?
Experience:
- email marketing: 2 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: Remote