Ecommerce Development Manager job at Rugby Full Time

The Company

We imagine, launch, and run our own brands. From idea to market-ready, we focus on creating products that serve a real purpose. Our team handles everything in-house from initial concept research and prototyping to branding, packaging, and supplier coordination. Every product we launch is designed for durability, functionality, and scalability.

With a data-driven approach, we refine listings, run performance advertising, and track every metric to maximise visibility, conversion, and brand growth. Our logistics operations are built for speed, accuracy, and control. We coordinate warehousing, packaging, and delivery across multiple platforms to ensure fast, reliable service.

Job Summary

We are seeking a commercially minded, leadership-ready Ecommerce Manager to take full ownership of our online sales performance and manage our growing internal ecommerce team. This role suits someone confident directing day-to-day operations, making data-led decisions, and continually improving revenue across our established channels.

You will manage the team across the full ecommerce cycle, from platform optimisation and listing deployment to performance analysis. While we maintain a strong digital footprint, expanding and scaling our Shopify presence is a key strategic focus, making solid experience with this platform highly important. A deep, expert-level knowledge of email marketing, including advanced segmentation and automated retention flows, is also critical to success in this role as you will lead our customer retention strategy.

While experience with Amazon is helpful for broader context, it is not a part of the core responsibilities for this position. Additionally, while we maintain a presence on social platforms like TikTok, it is a minor component of the overall strategy.

Working closely with product development, sourcing, logistics, and marketing teams, you will lead your team to execute the broader ecommerce growth strategy, driving initiatives forward independently while reporting directly to the Managing Director.

Key Skills

• Team Leadership: Demonstrated ability to manage, mentor, and develop an ecommerce team, establishing clear workflows and performance standards.
• Ecommerce Platform Management: Proven track record of managing online sales channels, with the specific capability to develop, optimize, and grow Shopify storefronts.
• Advanced Email Marketing: Exceptional knowledge of email marketing strategy, including list utilisation, advanced customer database segmentation, and high-converting automated funnels.
• Performance Marketing: Strong digital marketing skills, including hands-on oversight or management of Meta and Google paid campaigns to drive web traffic.
• Commercial Mindset: Ability to translate digital and team activity into measurable revenue impact, managing budgets and optimising conversion rates.
• Data Analysis: Excellent analytical skills, with confidence interpreting consumer data to make autonomous, data-led commercial decisions.
• Workflow Automation: Ability to utilise modern software and AI tools for automation, data analysis, and scaling team output.
• Note on Secondary Channels: Familiarity with Amazon, eBay, or TikTok Shop is useful background knowledge, but these are not core focus areas of the role.

ResponsibilitiesTeam Management and Strategy

• Lead, mentor, and manage the day-to-day operations of the internal ecommerce team.
• Establish scalable processes, KPIs, and operational standards for the department.
• Set platform-specific sales targets with the Managing Director and monitor team performance via analytics tools.
• Identify trends, opportunities, and risks to support broader commercial planning.

Ecommerce and Platform Ownership

• Take main ownership of our digital storefronts, actively driving the development and revenue growth of our Shopify channels.
• Oversee the creation, optimisation, and performance of web listings, ensuring alignment with brand standards across all active platforms.
• Coordinate briefs with creative teams and external suppliers to deliver high-quality assets for our channels.
• Provide high-level oversight for minor secondary channels such as TikTok Shop or marketplaces as required, ensuring they align with brand guidelines without pulling focus from core platforms.

Email Marketing and Retention

• Develop and execute an advanced email marketing strategy to nurture leads, maximise customer lifetime value, and drive repeat sales.
• Deeply segment customer databases to deliver highly personalised, behaviour-driven content.
• Design, build, and optimise complex automated journeys, including welcome series, abandoned cart, and win-backs, aligned with wider sales goals.
• Analyse email performance metrics such as open rates, CTR, and revenue per email, and implement continuous A/B testing.

Performance Marketing and Growth

• Develop and oversee marketing strategies for Meta and Google designed to build brand awareness and drive high-intent traffic to our ecommerce channels.
• Work alongside the marketing team on social-first campaigns and product launch strategies.
• Utilise digital tools and automation to support forecasting, audience analysis, and creative ideation.
• Accurately forecast demand and coordinate with product and inventory teams to ensure stock availability.

Beneficial Software and Tools

• Shopify and its app ecosystem.
• Advanced Email Marketing Platforms, such as Klaviyo or similar.
• Google Analytics and related e-commerce reporting or attribution tools.
• AI tools for workflow automation, data analysis, and content variations.

Salary & Benefits

• Base Salary: £42,000 per year
• Bonus: Performance-based annual bonus

Pay: £42,000.00 per year

Benefits:

• On-site parking

Ability to commute/relocate:

• Rugby CV21 1ED: reliably commute or plan to relocate before starting work (required)

Experience:

• Google Ads: 2 years (required)
• Meta Ads: 2 years (required)
• Shopify: 2 years (required)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person