Director of Social Media
Location: Central London, hybrid, 3 days per week in the office
Salary: £90,000 to £100,000 base, plus up to 30% bonus and benefits
We’re looking for someone who knows how to turn social media from a channel into a commercial growth engine.
You’ll be joining a fast-paced, international consumer business operating across multiple brands, markets and territories. It’s a competitive, highly regulated environment where brand, performance, creative, compliance and commercial outcomes all need to work together. So this is not a role for someone who sees social as a content calendar.
Your goal is to lead global paid and organic social strategy, build sharper operating rhythms, improve creative effectiveness, bringing greater structure to testing and measurement, and help social media play a much bigger role across acquisition, brand, retention and revenue growth.
The business already has scale, budget, data, creative ambition and market presence. What they’re looking for is a credible leader to take the team to the next level. Someone who can bring paid and organic closer together, remove silos, raise standards, and create a clearer roadmap for how social media contributes to commercial performance.
You’ll lead and continue to evolve and develop teams across paid and organic social, with a particular emphasis on performance-led paid social. You’ll own strategy, budget allocation, forecasting, measurement, platform relationships, creative testing frameworks and senior stakeholder engagement across the business.
This is a hands-on leadership role, but not in the sense of doing everything yourself. It needs someone close enough to the work to challenge, shape and improve it, while still operating at the level of strategy, leadership and commercial accountability.
ROLE RESPONSIBILITIES
EVIDENCED EXPERIENCE NEEDED
You’ll need a strong background in social media, with substantial experience across paid social performance. Ideally, you’ll have operated in a complex, high-growth, multi-market consumer environment before and are able to evidence growth achievements and commercial impact.
Experience managing large paid social budgets is important. As a guide, you should have owned or scaled budgets of £5m+, with clear evidence of commercial impact.
You’ll need to understand both paid and organic social, and how the two can work together across brand, acquisition and retention. Organic cannot just be treated as an awareness channel here. It needs to be measured, structured and understood in terms of its contribution to brand and business performance.
You’ll also need to bring strong creative judgement. That means knowing how to build creative and messaging frameworks, how to test properly, how to work with content creators and influencers, and how to connect performance insight back into better creative output.
A background in regulated, performance-driven, e-commerce, entertainment, subscription, marketplace, gaming, fintech, travel, app-led, or similarly competitive consumer sectors would translate well.
You’ll also need to be credible with senior stakeholders. This is a role with visibility, influence and expectation attached to it, so the ability to bring clarity, challenge and direction across teams are important.
You’ll suit this role if you are
Package
Salary is £90,000 to £100,000 base, plus up to 30% bonus and benefits.
The role is hybrid, with 3 days per week in a Central London office.
Benefits include annual leave, pension, private healthcare, life insurance, and a host of wider company benefits.
Want to apply?
You must have the right to live and work in the UK.
You can share your LinkedIn profile, but please make sure it includes more than just job titles, or email across a CV.
For a chat and more information, contact:
Colin Doree
Recruiter | Blue Pelican
Machine Minder Maintenance – Taiko Acton Contract: Full Time Salary: £16.00 Contracted Hours: 42 Established in 1997 as the first...
Apply For This JobAbout the Role: We are working with a well-established early years provider who are seeking an experienced Early Years Nursery...
Apply For This JobNottingham Trent House (95002), United Kingdom, Nottingham, Nottinghamshire Social Media Lead (Senior Associate) Job Title: Social Media Lead (Senior Associate)...
Apply For This JobFunctional Skills Outreach Tutor (Entry Level 3 to Level 2) ABOUT THE OPPORTUNITY Prospero Teaching is seeking a dedicated Functional...
Apply For This JobCyber Security Engineer – Illumio/ GCP / GCVE Migration Project We are seeking a mid-to-senior level Illumio Engineer to support...
Apply For This JobSCL Site Engineer: Shifts – 7/3 7/4 Are you a Tunnel Engineer looking to work on a prestigious High Speed...
Apply For This Job“`
Search qualified candidates by skills, location, experience, education, and more.
“`
